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New packaging for the New Year.
December 3, 2012
By: TOM BRANNA
Editor
CeraVe is at an extremely exciting time in the brand’s development, including a re-packaging initiative. According to Alissa Hsu Lynch, vice president and general manager, consumer products, Valeant Pharmaceuticals North America LLC, “We’re building on the success of the brand by expanding into new product categories, while remaining true to our therapeutic positioning.We haven’t changed the packaging look since we first launched in 2005, and with this line-wide packaging...
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